Visual identity
01
Halde Museum
Identity — 2026
Independent design studio — Est. 2014
Hi, I am Mara Keller
Mara Keller is a graphic designer working between Zürich and Milan. For twelve years she has built visual identities, typefaces and editorial systems for museums, record labels and makers who care how things are set.
(01) Selected work
Eight projects,
2019 — 2026
Art direction
02
Fenn Records
Label system — 2025
Identity
03
Nordwerk Bicycles
Brand & packaging — 2025
Type design
04
Keller Grotesk
Typeface, 6 weights — 2024
Editorial
05
Atlas der Stille
Book, 312 pp — 2023
Posters
06
Lago Film Festival
Campaign — 2022
Digital
07
Studio Ostro
Website — 2021
Signage
08
Werkbund Archive
Wayfinding — 2019
(02) Services
Four disciplines,
one studio.
01
Visual identity
Marks, typography and rules that hold a brand together across print, screen and space.
02
Type design
Custom and retail typefaces, from a single display cut to complete families.
03
Editorial
Books, catalogues and magazines designed on grids that let the content lead.
04
Digital
Websites and design systems that carry an identity into product.
(03) In numbers
Twelve years of
careful work.
12
Years in practice
86
Projects delivered
4.9
Average client rating
09
International awards
(04) Recognition
Awards & press
2026
Swiss Design Award
Halde Museum identity
Winner
2025
Type Directors Club
Keller Grotesk
Certificate
2024
Most Beautiful Swiss Books
Atlas der Stille
Winner
2023
Eye Magazine, No. 104
Studio profile
Press
2022
ADC Europe
Lago Film Festival
Silver
(05) Contact
Have a brand
that needs order?
New identities, typefaces and editorial work. Replies within two working days.