Visual identity
01
Halde Museum
Identity — 2026
Posters
Lago Film Festival
Client
Lago Film Festival, Lugano
Year
2022
Role
Art direction
Services
Campaign, posters, motion titles
(01) Brief
Eleven days, one changing horizon.
Lago screens films outdoors along the lake. The festival needed a campaign that could run for months before the event and still feel new on each of its eleven days.
(02) Approach
One horizon line, set a little higher every day.
Each poster places the festival name on a horizon line that rises by one module per day. Seen together on the promenade, the posters read like a sunrise across the whole festival.
11
Days of festival
36
Poster editions
180
Screenings
Fig. 04
Poster series on the lakeside promenade in Lugano.
