Visual identity
01
Halde Museum
Identity — 2026
Identity
Nordwerk Bicycles
Client
Nordwerk Bicycles, Lucerne
Year
2024 — 2025
Role
Design lead
Services
Identity, packaging, frame graphics
(01) Brief
A bicycle brand built like the bicycles.
Nordwerk builds steel touring frames by hand in Lucerne. Their old brand looked like a sports drink. The founders wanted something that would still look right on a frame in twenty years.
(02) Approach
Engineering drawings as a visual language.
The identity borrows from technical drawing: thin rules, dimension lines and a numbered parts system. Packaging is unbleached board printed in one colour, and every box doubles as an assembly guide.
06
Frame models
22
Packaging formats
14
Weeks, brief to launch
Fig. 04
Frame decals at full scale on the Tour 2 model.
