Visual identity
01
Halde Museum
Identity — 2026
Art direction
Fenn Records
Client
Fenn Records, Berlin
Year
2025
Role
Art direction
Services
Identity, sleeve system, merchandise
(01) Brief
Twelve records a year, one recognisable shelf.
Fenn needed every release to feel like its own record while still reading as Fenn from across a shop. The label had a small budget and no in-house designer, so the system had to be simple enough to run from a template.
(02) Approach
A master grid that every artist can bend.
Each sleeve uses the same five-column grid and catalogue numbering. Artists choose one photograph and one of three type scales. The grid does the rest, so the catalogue reads as a set without looking repetitive.
48
Sleeves in the system
01
Master grid
09
Weeks to launch
Fig. 04
The first twelve sleeves, laid out in release order.
