Art direction
02
Fenn Records
Label system — 2025
Visual identity
Halde Museum
Client
Halde Museum für Gestaltung, Winterthur
Year
2025 — 2026
Role
Creative direction, design lead
Services
Identity, type, signage, web
(01) Brief
A museum about design should look like it knows.
Halde reopened in 2026 with a new wing, a new director and no visual identity to speak of. The brief was to build one system that works on a façade banner, a ticket stub and the museum website, without ever needing a designer in the room.
(02) Approach
One grid, one typeface, one rule for colour.
Everything sits on a twelve-column grid taken from the building’s own window bays. A custom cut of Keller Grotesk carries all communication, and the only colour is the black of the museum’s steel staircase.
03
Type weights
140
Signs installed
12
Weeks, brief to launch
Fig. 04
Façade banners in the new wing, Winterthur, 2026.
